What is brand positioning?
A distinctive idea we want to own.
The brand positioning should resonate with our target audience and amplify our relevance.
We will not use this sentence in our marketing directly but this idea/position will guide our direction in all visual and text applications.
The brand positioning should resonate with our target audience and amplify our relevance.
We will not use this sentence in our marketing directly but this idea/position will guide our direction in all visual and text applications.
Our target audiences: scientists, innovators, NGOs, engineers, designers, policy-makers, philanthropists and everyday sustainability advocates.
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